The reality is that most of us aren’t that comfortable buying jewelry in stores.
Between the high price tags and the technical trade language it’s easy to feel out of your depth, whether you’re buying for yourself or a loved one.
Take our quick tips and make your next trip to the jewelry store a painless one:
1. Know What You Want Before Going
Don’t ever walk into a jewelry store and say you’re “looking for something nice for myself/my wife/a friend.”
That’s a great way to get ushered immediately to the most expensive items, and even if the salesperson tries to be genuinely helpful you’re still relying on someone else’s taste, which may or may not match the taste and wardrobe of the person you’re buying from.
Instead, walk in with a clear idea of the basic characteristics you want, even if you don’t have a set of technical terms in mind.